Photoshop Express
New service name for online photo storage and editing, on the fly
Elements
Family brand name for powerful but simple versions of Adobe Photoshop, Premiere, and Acrobat software
AIR
New developer tool name for building rich Internet applications for the desktop
Ripple
Digital advertising and media platform brand name
Live Scribe
Pen and paper based computing platform brand name
ClickStart
New product name for first computer for kids from LeapFrog